When you first think about tidying a beach, mountain or river, it seems silly. And when you try it, you love it. Because it’s really rewarding to do something concrete and effective. And what’s more, if you get children to do it, you’ll see how proud they feel.
Why is it easy to do? Because you just have to pick up a bin bag and bend down: there are things to pick up everywhere. And what’s more, it’s contagious: maybe others will have joined you after 10 minutes.
Why is it a game-changer? It’s a game-changer because it’s a really practical step, with concrete effects, and you become an agent for change.